Both customers and potential customers are interested in what's happening at your company. This page is easier and faster to update than a traditional printed newsletter--and it will save you money. Use the Web Parts and zones to break it up into topical sections as we have done here.

Keep this information current. "News" that is six months old presents a message that not much is happening at a company.

Highlight a product or service

Product and service descriptions are useful when people are shopping, but it's a great idea to give them some interesting "between the lines" information.

Give tips that your employees or customers have discovered, ideas on how to maximize use, or suggestions for modifications. This little bit of extra effort can help drive interest and sales.